![]() Are you ready to run a social media contest or giveaway? Do you want to make sure it gives you the best possible results, impresses the hell out of your boss and blows the door off your competition? Contests and giveaways are proven to give you the same kind of return on your social media investment as days of content creation, posting and networking. They create a buzz around your brand, excite your prospective customers about your products or service, and yield huge bonuses to your Fan base and lead generation. ![]() Lincoln square chamber of commerce. Apple fest – apple dessert bake off contest entry form name. Microsoft word. If you’re ready to go, let’s take a look at 7 of the most popular contest templates you can use to reach your business’ objectives. Ready to dive in? Sweepstakes (or giveaways) are the most popular of our contest types. They have the lowest barrier of entry, are the simplest to create, and often yield a large number of entrants. All participants have to do is enter their email address and name and they’ll immediately be entered in a random draw to win your prize. Remember, if you’re running a giveaway, offer something which will be desirable only to your target market. If you offer something like cash or an unrelated product, your sweepstakes entrants will be far less likely to become customers down the line. Though we actually have more than a dozen sweepstakes templates, the most commonly-used is also our original. It’s a simple template with five primary components: • A large (810x300 px) image at the top in which you can feature your prize and a catchy, eye-grabbing hook of text. • The headline, ideally with the dollar amount your prize is worth and action words (like “enter to win” or “win a [your product] today!”) • A smaller (274 x 274 px) image at the bottom right (optional) where you can feature your product one more time or a model using it. • The form field and CTA button where entrants can submit their email addresses and enter to win through a colorful button. • The body copy, where you describe how the contest will work, its duration, and the steps entrants need to take to get their chance to win. Free Template #1: Sweepstakes or Giveaway And a real-world example from a merchant who found success with this template: The Numbers: This merchant’s sweepstakes had 5,740 views and a conversion rate of 37.72%, giving them 2,108 new email addresses for a prize valued at about $500 US. Photo Contests are a great way to increase engagement with your brand’s Facebook or Instagram page. Given that everybody has a camera in their pocket nowadays, we’re all amateur photographers - proud of our pictures and wanting to share them with the world. Tap into that desire with a photo contest and not only do you get user-generated content, but every entrant is working their butts off to promote their own photos (and therefore your contest and your brand) with their friends, family and colleagues. Here’s how it works: • Entrants drag and drop or upload a photo to your contest page and enter their details to submit it • You have the ability to moderate each photo as it is entered to determine it’s within your contest guidelines (and those of Facebook - no nudity for instance). • Entrants get all their friends to vote on their photo (friends have to submit their email address as well) • The entrant whose photo has the most amount of votes at the end of the contest receives your contest’s prize And all the submissions, email management (including exporting) and vote moderation happens within our builder. Couldn’t be simpler. Oh, and once the contest is over we’ll give you a zip folder of all the submitted images (now your property) so you can use them in your future marketing efforts. Free Template #2: Photo Contest And a real-world example from a merchant who found success with this template: The Numbers: This merchant’s photo competition had 9,941 views and a conversion rate of 31.30%, giving them 3,104 new email addresses. Vote contests give you the ability to interact with your prospective (and existing) customers. Vote contests give you priceless insight about the buying habits, interests and habits of your consumers. Let me explain the best way I know how. Here are a few great examples of a vote contests and how they benefitted the business: • A client ran a fall vote contest with 10 of the products they were looking to sell that Christmas. The product with the most votes was given to the people who voted for it at half price, and the client got incredibly important information about the most important buying season of the year. • A client often runs internal vote contests within their company, giving their employees the opportunity to vote on branding, design elements, slogans and upcoming corporate events. This facilitates communication within the company and adds an element of fun. • A client ran a vote contest in which they asked consumers to create and post their own t-shirt designs for the upcoming festival season. The most voted-on design was created and the winner got free tickets to the festival (sporting their branded apparel, of course).
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